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How to profit when buyers are broke

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Even in a recession, savvy retailers can boost their business.

The Flower Lady, Suwanee, Ga. How does a florist sell more in this economy? We changed our business to designing weddings and events only, as the everyday flowers are not selling. We had to throw out too much product at the end of the week -- flowers are perishable!

By Coeli Carr, CNNMoney.com contributing writer As budgets get tight, people are spending less MORE


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